Randstad
“We want to endorse 70+ brands we own, and give them our brand identity without diluting our brand. But also keep elements of the endorsed brand’s original identity. And it has to look good. And be true to our design history. And also be easily reproducible.”
Randstad Endorsed
A design framework and toolbox of assets that gives Randstad's endorsed brands the ability to create a brand that borrows from Randstad’s notoriety and success while maintaining elements of their brand personality and identity. The illustration style, typography
Modular Grid
A smart modular system based on one grid gives each endorsed brand the framework and a million+ options to make what they need. Photography, illustration and type behave like puzzle pieces that rearrange into both traditional and experimental layouts.
Illustration
Each endorsed brand specializes in staffing for different industries– illustrations serve as metaphors for completion or is a visual tie back to Randstad’s brand illustrations. The bold graphic style is based on Randstad’s rich history of Swiss design.
