So that’s what this project is.

A ton of videos, shot in not a ton of time, edited in even less time, all to let people know that TikTok has more capabilities, more tools, more filters, better content and more funny things than Snapchat. We scripted and shot 75 scripts in a month, then edited 150 videos from that content in another month. Each video capitalizes on an ownable aspect of TikTok, like the fact that they own swiping up to discover new content, or the sound editing styles or unique brand of humor only found on TikTok. The ads are currently running on Snapchat, Twitter and YouTube, so go watch them there, or watch them below and try to resist the urge to learn more.