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JP Morgan

JP Morgan’s Private Bank wanted to talk to the new class of wealth “the young titan.” These individuals have somewhere between 5-20M net worth, and see the world differently.

 

Defining modern wealth for the new generation.

We modernized the Private Bank with a podcast called Take on Today, where each episode is a deep dive at the intersection of culture and finance. We’d explore topics like investing in art as a financial strategy, inventing new streams of income and staying busy instead of retiring, and lifestyle approaches that contribute to financial success.

In all transparency, we had hosts, episodes, and production lined up right when they pulled the plug on the idea. So what you’re reading below was like so close to being a real podcast, but now is just kind of collection of weird images here on my website.

 
 

We made over 75 pieces of custom artwork, these were the final selections.